Advertising and marketing strategies must operate within increasingly complex consumer protection and competition frameworks.
Deneys advises clients on advertising compliance, product launches, marketing strategy and brand protection within South Africa’s regulatory environment. We act in false advertising disputes and assist in managing reputational risk, working alongside communications and public relations teams where necessary.
We provide strategic advice to businesses operating in regulated sectors, including pharmaceuticals, food and beverage and financial services. Our team reviews marketing materials, labelling, digital content and promotional campaigns to ensure compliance with applicable legislation and industry codes.
Where disputes arise, we develop practical advocacy strategies aligned with commercial objectives, whether through negotiation, regulatory engagement or litigation.
